Topics for Market Sizing Analyses and Competitor Benchmarking Analyses

Emerging Asia focuses on helping clients understand the external environment in which their business operates. Understanding the market as a whole, and understanding the competition, are two key components of that effort.

Emerging Asia performs numerous profiling and benchmarking assignments each year, all of which are conducted using the highest international ethical standards based on SCIP guidelines.

To see how some of our recent market and competitor analyses align by category of work, click here

The following examples illustrate some of our recent work aligning to each category:

Competitor Benchmarking Analyses

Organizational Structure

• National and regional organization structure, trends, changes
• Detailed function and activity level cost benchmarking (SG&A and COGS) to determine areas of advantage and disadvantage within the organization
• Local M&A activities and plans

Manufacturing / Sourcing

• Competitive advantages in manufacturing process or strategy
• Product and raw material sourcing, pricing, purchasing criteria and behavior
• Local vs. overseas manufacturing
• Anticipated changes in order to serve changing market needs

Product Portfolio

• Product portfolio and anticipated developments
• Latest technology and products

Distribution Strategy

• Distribution strategy of products; use of internal sales force vs. distributors
• Channels served directly vs. indirectly
• Sales and service support by channel
• Marketing and Sales Strategy

Go-to-market strategy

• Marketing and messaging strategy, sustainability, CSR, etc.
• Market segmentation
• Country-specific vs. regional efforts

Business Partnerships

• Local partnerships for distribution, service, etc.
• R&D partnerships, collaboration

Regulatory Affairs

• Product approval process and timeframe
• Regulatory hurdles and innovative solutions

Market Sizing Analyses

Market Sizing

• Size of market and trends in a specific country or a number of APAC countries
• Competitor share of market and trends
• Production volume and local use vs. percentage exported
• Market size and relative share of various products and application / usage methods
• Market penetration and growth prospects

Market Environment within a Specific Country (e.g., China)

• Current situation and key trends within the Chinese industry (e.g., lifesciences, telecom, agrochemicals, etc.)
• Existing and emerging technologies in China
• Emerging products China is prepared and excited for
• Regulatory environment (e.g., MoH, SFDA, CDE) and policies influencing products and technologies in China
• Current and emerging business challenges and opportunities within an industry vertical in China

Customer / End User Needs

• End user (e.g., prescriber/ patient / consumer) habits and altitudes towards specific products and technologies
• Customers' key selection criteria for products
• Purchasing / procurement process at customer organizations