
Due Diligence for Understanding the Market
1. Competitor Intelligence
Emerging Asia conducts a thorough assessment of competitors already playing in the market, as well as potential competitors and market entrants. We can assess the strategic, economic and financial strength and viability of competition, their physical infrastructure as well as organizational structure, and their experiences - i.e., whether there any lessons our clients can learn from competitors' experiences and results.
2. Customer Intelligence
Emerging Asia analyzes and identifies consumers and customers for our clients' products and services, whether end-users or B2B customers. We can determine their needs and preferences, purchasing power and price sensitivity, decision-making process, and spending patterns. Emerging Asia can also help determine how competitors view the consumer/customer base, as well as what consumers/customers think about our clients' competitors.
3. Supplier Identification
Businesses around the world are sourcing goods and services from Asia, and particularly from China. However, clients are conscious about quality and reliability issues, as well as timeliness, cost, and the logistics of the entire process. Emerging Asia identifies suppliers that meet the required standards, and can conduct further screening based on client preferences. Emerging Asia delivers bottom line results, and our fee is typically related to the savings our clients realize.
4. Partner Identification
World class companies are seeking true partners in Asia in order to enter into joint ventures, for strategic alliances, or for marketing and business development purposes. Emerging Asia can identify top prospects and screen them for various criteria such as economic viability, management background and controls, and market strength. Through arrangements with top local law and accounting firms, we can also provide screening for litigation risk, financial controls, and other risk factors.