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Implantable Medical Device Market in China Client: Global medical devices leader / U.S. strategy consulting firm Issue: Our client wants to evaluate the current and medium term potential of the Mainland China market for certain implantable medical devices so that they can determine the appropriate level of corporate resources to be directed towards entering / expanding into the market. Solution: Emerging Asia established the current market size and medium term forecast, as well as market share of the major existing players. Emerging Asia conducted an in-depth study of the market size and growth rates for such devices in China, taking into account myriad factors such as access to healthcare, urban-rural differences, insurance re-imbursement levels, income and savings levels, the availability of qualified medical practitioners to conduct the appropriate surgical procedures, and other relevant issues. Our research also identified some evolving areas, such as on-going changes in government policies relating to buying decisions, and their possible impact on the market. Emerging Asia’s consultants conducted over sixty in-depth interviews as original, primary research across urban and rural China. Interviewees included hospital administrators, cardiologists, surgeons, medical device manufacturers and distributors, government officials, and independent industry observors and analysts. This was in addition to leveraging any existing on-line secondary research, government reports, journals, etc. Result: The client will rely on our analysis to determine the level of effort and resources on entering the Chinese market in the near term
Semiconductor and Electronic Assembly Manufacturing Equipment Client: Global Industrial Conglomerate / U.S. strategy consulting firm Issue: Our client is considering an acquisition of a company that manufactured equipment used during semiconductor assembly and electronics assembly and wants thorough market due diligence on the target company Solution: Emerging Asia collected customer and market insights from Mainland China, Taiwan, Hong Kong, and India to evaluate the market position of the target company, how widely its products are used, and to identify any 'surprises.' We provided a more pessimistic view of the current and expected market prospects for the target company than was previously considered by our client. Our research also identified some evolving areas, such as near term changes in technology or standards that may impact customer decisions or render certain technology obsolete, and their possible impact on the target company Emerging Asia’s consultants conducted over 100 in-depth interviews as original, primary research across all the geographies. Interviewees included engineers and equipment purchasing managers at leading semiconductor, PCB and electronics assembly OEMs and contract manufacturers, as well as distributors and independent industry observors and analysts. This was in addition to leveraging any existing on-line secondary research, government reports, journals, etc. Result: The client will rely on our analysis to decide whether or not to continue with the acquisition, and to adjust the offer price Corporate Credit Card Market in China and Japan Client: Leading global financial institution / U.S. strategy consulting firm Issue: Our client wants to evaluate the current and medium term potential of the corporate credit card market in China and Japan, conduct interviews with potential customers to understand their decision making behaviour and preferences, and conduct a complete "eco-system" analysis of the market leader Solution: Emerging Asia developed a thorough understanding of the needs and buying behaviour of corporate decision makers relating to financial service vendors. We also assessed the relative use and popularity of different types of products such as cards used primarily for 'T&E' (Travel and Entertainment) purposes vs. those used for corporate purchasing. Emerging Asia’s consultants conducted over twenty in-depth interviews as original, primary research in each country. Interviewees included senior corporate executives responsible for making decisions about financial services vendors; sales, marketing, and operations employees at major banks and credit card companies, as well as industry observors and analysts. This was in addition to leveraging any existing on-line secondary research, government reports, journals, etc. Result: The client has fresh information from the market about competitor activity, market dynamics, and tactical sales opportunities with some of the major corporations operating in those markets Chinese Supplier Identification and Sourcing Strategy Client: Canadian real estate and hospitality investment company Issue: Our client and their subsidiaries had been sourcing furniture and associated products for their hotels domestically. They engaged Emerging Asia to identify alternate suppliers and manufacturers within mainland China that could meet or exceed their quality standards and time constraints. Solution: Based on an in-depth understanding of our client's needs, specifications, quality standards and other intangibles, Emerging Asia identified a large number of potential suppliers within mainland China, particularly the Shanghai and Jiangsu (Suzhou, Nanjing) region. We then screened each supplier based on further criteria, site visits and factory inspections, and an assessment of their credibility and prior work. Emerging Asia negotiated pricing and delivery schedules, and made recommendations to the client. We also created a supply chain process for delivery of products from the factory to the client's site in Canada, using our network of supply chain specialists, speciality freight forwarders and transportation experts. Result: Our proposed suppliers and supply chain offered the client a 30% reduction in cost versus sourcing domestically from within Canada.
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