Typical Project Categories

Emerging Asia focuses on helping clients understand the external environment in which their business operates. To that end, our projects often align to one or more of the following categories:

1. Understanding Customer Needs
2. Tracking Competitor Activity
3. Supporting the Launch of New Products and Services
4. Benchmarking Cost Structures and Financial Performance to Industry Peers

For details on the types of market analyses and competitor benchmarking analyses Emerging Asia regularly works on, click here

The following examples illustrate some of our recent work aligning to each category:

1. Understanding Customer Needs

• Pricing Strategies for Network Equipment Implementation Services (Mainland China)
• Water Treatment Chemicals Customer Analysis (Mainland China, Taiwan, Australia, India, Malaysia and Singapore)
• Semiconductor and Electronic Assembly Manufacturing Equipment Customer Analysis (Mainland China, Taiwan, HK, and India)
• Corporate Credit Card Market (Mainland China and Japan)
• Implantable Medical Device Market in China

2. Tracking Competitor Activity

• Case Study and Business Profile of Top Messaging and Online Gaming Company (Mainland China)
• Financial Benchmarking and Strategy Analysis of 3 top Beauty Care Brands (Asia-wide)
• Threat of Generic Antibiotic Manufacturers (Mainland China and India)
• Price Benchmarking for Telecom Infrastructure Network Equipment and Maintenance Services (Asia-wide)
• Agrochemicals Market Sizing and Competitor Analysis (Pakistan, Afghanistan)

3. Supporting the Launch of New Products & Services

• Identifying Opportunities in the Drug Registration and Reimbursement Approval Process (Mainland China)
• Supplier Identification and Supply Chain Strategy for Hospitality Sector (Mainland China)
• Define a Market Entry Strategy for Japanese "Cute" Apparel (Mainland China)
  

4. Benchmarking Cost Structures and Financial Performance to Industry Peers

• Financial Benchmarking and Strategy Analysis of 3 top Beauty Care Brands (Asia-wide)
• Due Diligence and Financial Analysis of a Specialty Pharmaceutical Chemicals Manufacturer (Taiwan)